What is the Scope of Digital Marketing and eCommerce Business in India

What is the Scope of Digital Marketing and eCommerce Business in India

10 Dec 2019

Digital marketing is the key to hold an in-demand profession. Apart from these, there is a broad scope of digital marketing as promoting and branding business through digital media is the fastest and reliable mode of marketing to target mass audience.

A few Months Ago, Everyone was asking, what will be the futures of Digital Marketing in 2019, but I would like to say, all of them, don't stay in 2019 you will move in 2020 go one step ahead and think of 2020.

The increase of the Internet in India has been a huge boost for Digital Marketing. Though not many people are aware or understand the factor fully especially in Tier II and & III cities slowly it is changing. Nowadays business’ in remote areas are also looking to have a digital presence and this will only increase in the coming years.

Here are some stats to help you better understand:

Digital Marketing advertising in India has reached the $1 billion mark in FY 2016-17 Likely to grow at an average of 14 percent annually.

Digital media remains around 12 percent of the overall ad share and is expected to grow up to 24 percent by 2020

The growth of India’s digital Marketing promoting industry is at 33.5%.

The value of the digital marketing industry will exceed the INR 225 billion mark by 2020.

By 2020, in India digital Industry will produce more than 20 lakh jobs.

Means, a very huge demandable sector in India as well as worldwide.

Digital Marketing Scope in india


You can get a job in digital marketing if you have passion and creativity. Some of the considered careers in digital marketing are given below,

  • Content Marketing Executive
  • Content Writer
  • Inbound Marketer
  • Digital Marketing Consultant
  • Social Media Marketing Expert
  • Search Engine Marketer
  • SEO Executive
  • Conversion Rate Optimizer
  • Copywriters
  • Web Analytics Executive
  • Google AdWords Expert.
  • Facebook Funnel Marketer.
  • ROI Expert

The reason behind it,

  • It levels the online playing field
  • Every business needs digital towards growth.
  • Digital marketing is more cost-effective
  • Digital marketing increases conversion rates
  • It generates better revenue
  • It increases interaction with target audiences
  • Digital marketing caters to mobile customers, increasing mobilization

In the Next year eCommerce online business also a better opportunity.

Several factors play into this increasing trend,

An increased focus on sustainability

The ability to attain sought-after products for less money

The need to keep ahead of trends in an eCommerce fashion

As we move into 2020, it’s clear that the eCommerce market for used goods is still alive and well.

See the following figure on what will happen in India as well as World-Wide in 2020.

India                                                                                                   World Wide

Digital Marketing Growth in India 2020                                     Digital Marketing Growth in World Wide


eCommerce Trends In - 2020

Loyalty will Increase.

70%-80% of people are expected to be more loyal to brands incorporating AR as part of their shopping experience.

Growth in eCommerce

eCommerce sector is expected to see double-digit growth in 2020when sales will exceeds $4+ trillion.

Increasing Trends.

An increased focus on sustainability the need to keep ahead of trends in an eCommerce fashion

Mobile Ecommerce

In 2020 mobile eCommerce is expected to generate $600+Million and that 40%+ of all eCommerce revenue will come from mobile over the next year.

eCommerce Trends in 2020

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