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Digital Marketing Technology

Digital Marketing Technology

21 Nov 2019

Here are the main types of digital marketing you should consider for your business strategies.

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Pay-Per-Click Advertising (PPC)
  • Content Marketing
  • Affiliate Marketing
  • Email Marketing
  • Instant Messaging Marketing

In this article, we'll discuss SEO and why we need and what is important of SEO.So without wasting time let's start step by step

What is SEO?

SEO (Search engine optimization) is a process of developing Your Website in an organic search engine result page in search engines. The more powerful the website is the more traffic on it.

The history of SEO dates back to the 90s when the search engines developed for the first time. Nowadays, it is a crucial digital marketing strategy and an ever-growing enterprise.

You’ll learn what SEO is, how it works, and what you must do to position your site in search engine results.

That means organically Result on every search engine,

See the following example of organic search.

Organic-Search-Result

Simply said, SEO is all about running the relevant content website for the right people. Content relevancy is very important for google algorithm

Your website has to be loaded with quality and well-optimized content tailored to the needs of your readers. And of course, it has to be good enough to be linked to other websites.

So many resources make SEO complex. They panic readers with technical language, focus on advanced elements and infrequently explain anything beyond theory.

Search engines such as

  • Google

  • Bing

  • Yahoo

  • Baidu

  • Yandex.ru

  • DuckDuckGo

  • Ask.com

  • AOL.com

these search engines create an order based on several ranking algorithms.

Google uses more than 200 ranking factors.

The following ranking factors are very important.

  • Niche Related Keyword Research

  • Use Keywords, But Don’t Stuff (Keyword Density)

  • Create Engaging Content

  • Opt To Bring Something New To The Conversation

  • Keep An Eye On The New In Market.

 Three Core Components of a Strong SEO Strategy

  • Technical Setup

  • Content

  • Links

 That’s where technical setup, also called on-site optimization or on-site seo.

It ensures that your website and pages allow search engines to scan and index them without any problems.

 most important factors affecting it include:

Website navigation and links

Search engines crawl sites just like you would. They follow links. Search engine crawlers land on a page and use links to find other content to investigate.

Simple URL structure

Search engines don’t like reading long strings of words with complex structures. So, if possible, keep your URLs short less than 70 characters. Set them up to include as little beyond the main keyword for which you want to optimize the page, as possible.

Page speed

Search engines, use the load time — the time it takes for a user to be able to read the page — as an indicator of quality. 

Dead links or broken redirects

A dead link sends users to a missing page. A broken redirect points to a resource that might no longer be there. Both provide poor user experience but also, prevent search engines from indexing your content.

Sitemap and Robots.txt files

A sitemap is a simple file that lists all URLs on your site. Search engines use it to identify what pages to crawl and index. A robots.txt file, on the other hand, tells search engines what content not to index. Create both to speed up crawling and indexing of your content.

Duplicate content

Pages containing the same or quite similar content confuse search engines. For that reason, search engines consider duplicate content as a negative factor.

For one, content is what customers want when searching. Regardless of what they’re looking for, it’s content that provides it. And the more of it you publish, the higher your chance for greater visibility.

Keyword Development

SEO is not about getting any visitors to the site. You want to attract people who need what you sell and can become leads, and later, customers. Find the right keyword for user relevancy.

Post’s title

Every page having only one post title or h1 tag.

URL

use title keyword in URL and length should be not more than 70charecter.

H1 Tag

Use this tag for your page title

Meta-title and meta-description tags

Search engines use these two code elements to display their listings. The meta description is a summary of your page information.

Image file names and ALT tags: Remember how search engines see graphics on a page? They can only see their file names, Google bot not read the image, it is read-only alt tag that is image name or image file name.

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